Donatella Versace @ Versace s/s 2012 wearing a studded leather dress from Versace for H&M collection |
But let's now look at the past to see who's done it before...
Who in the world could have it all started? Well, none other than Karl Lagerfeld himself, in November 2004.
"If you are cheap, nothing helps"
a t-shirt from the collection |
Then, in November 2005, it was Stella McCartney's turn
Wonderful Guy Bourdin inspired commercial.
November 2006: Viktor & Rolf , a wedding dress and some delirium...
November 2007: Roberto Cavalli
November 2008: Comme des Garçons
Matthew Williamson for spring/summer 2009
Bags and shoes by Jimmy Choo in November 2009
Sonia Rykiel- December 2009
Fall 2010: Alber Elbaz for Lanvin